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Arlington Heights business law attorney, business brandingBecoming a business owner is an overwhelming prospect, especially when it comes time to acquaint yourself with the myriad of business laws for which you will be held accountable as you commence your new role. Branding in particular will be an imperative foundation for your marketing efforts, and it all begins with one critical task: selecting a business name.

Doing Business As (DBA)

Whether you are an existing owner looking to start another side business or are embarking on a brand new business venture for the first time, it is important to be aware of the requirement to legally register your business name with the proper authorities to ensure you remain compliant with the law. Filing your “Doing Business As” name (also called your DBA) is the process of officially registering your chosen business name. This name must be different from your real, personal name, and will be required on a number of government forms and applications, such as your employer tax ID application and license paperwork.

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